Thursday 16 February 2017

Film Industry Task 7

What days do audiences go to the cinema?
Audiences tend to go to the cinema during December. Although it differs between countries and regions of the world.


What are the most popular genres?
The most popular genres are Adventure, Comedy and then Action. Since 1995 Adventure Movies have been the most popular movies, dominating the Market with a share of 22.65%. Comedy films own 21.12% and Action films own 18.26%.


What was the top film in each of the genres?
The top three films for 'Adventure' was Star Wars Ep. VII: The Force Awakens, Star Wars Ep. I: The Phantom Menace and Shrek 2. For 'Comedy' it was How the Grinch Stole Christmas, Despicable Me 2 and Meet the Fockers. For 'Action' it was Avatar, The Avengers and then Jurassic World.


How do audiences hear about films?
Usually through TV advertisements, as well as internet adverts (YouTube) and generally marketing posters that will placed at bus stops, on the side of buildings and in stores.


Do audiences prefer US, UK or other nationality films?
Audiences tend to prefer US films as the US is home to the biggest movie studios and companies in the world. Hollywood is the center for big budget films, America is also where the majority of A-List Actors live and work. However, UK writing and other


Do audiences like 3D films?
Audiences do enjoy 3D films, however most people say that 3D isn't worth the extra money, and only is worth the extra money on certain films (i.e. Action/Adventure/Visually Stunning Films). Despite this, 3D movies experienced a boost in popularity in 2009 in the US, making up 10% of tickets sold as opposed to the previous 2% of tickets sold in 2008. Since then, 3D tickets made up and peaked at 21% in 2010, the most recent statistics show that 15% of tickets sold were 3D in 2015.

So overall, 3D films can be exciting for specific films, where there may be a lot of action/explosions or where there may be visually exciting scenes where the mind can be tricked, it can also engage the audience more. Although paying extra to wear (arguably) irritating glasses and watch a film that you may regret paying extra to see is a risk most people would not want to take. Maybe on the second/third viewing of the movie it might be good.


What other ways do audiences watch film aside from the cinema?
Audiences can watch films from home when the DVD becomes available a few months after the film has been out in cinema or straight away if the film has been released straight to DVD/Blu-Ray.
Audiences may also watch the film illegally via Movie-Streaming sites or through other sources.


Who do audiences go to the cinema with?
Audiences tend to go to the cinema with friends and family. The genre of film usually alters who people choose to go with. i.e. Shrek is a family film, so families would tend to go together to see this film, as opposed to Star Wars or King Kong where friends are most likely to go together.


When and where are most audiences likely go to the cinema?
Audiences are most likely to go to the cinema during winter where people want to be inside in the warm, this is also when most good films are released (as they know people will see them). Most audiences will go to local cinemas unless they are going to a special screening or to see a specific film (independent films). They will also go on the weekends as this is when they have time to organise with friends/family.

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